Content Strategy
Content Strategy Services
– Content Marketing Strategy & Content Planning
– Search Engine Optimization
– Social Media Marketing
– Email Marketing
– Paid: PPC Management, Consulting
– SEM Services
– Search Engine Optimization
– Social Media Marketing
– Email Marketing
– Paid: PPC Management, Consulting
– SEM Services
Content marketing is a long-term strategy that uses content in a variety of formats to build a stronger relationship with your audience, capture their attention, improve engagement, and improve brand recall. The following are a few points that every business needs to understand about the importance of having a content strategy:
Content Marketing is not a campaign, it’s a commitment
Its important to understand that Content is the new currency of business and we use it to pay for an everchanging commodity, our customer’s trust. People only buy from people or businesses they trust.
Relevance and Quality
Content is King but Design is the castle. Its not just about the content that you generate. Its also about how you deliver it. The common denominator that we see on all effective content is purely based on the two factors namely; Relevance and Quality.
Content Marketing is to Digital Marketing what oil is to the motor engine.
Content marketing is more involving that producing excellent videos or an attractive podcast but rather the understanding which content lever best suits your business.
Greater return on a smaller investment
Even if you outsource your content marketing or hire someone to produce content for you, it’s still a lot cheaper than other forms of advertising. In fact, content marketing typically costs about 62% less than traditional and outbound marketing tactics.