Improves Marketing ROI
Therefore benefits of returns are realized higher than traditional marketing platforms i.e billboards that are selectively visible as opposed to customers viewing a mobile billboard in their pockets (Cellphone)
This is particularly realised if the content strategy is well mapped out so that you’re sprinkling content at every stage of the buyer’s journey, particularly at the top of the funnel.
Nurtured customers make 47% larger purchases than any other type of customer.
How do you nurture leads?
With content marketing. Content is the backbone for improving consumer trust.
As they begin to trust you, they’ll be more willing not only to share your content but also to return for more information. As the frequency of seeing and sharing your content increases, so too does brand recall and engagement.
Data shared by Accenture shows that customers do want personalized content, and they’re more likely to make a purchase when content is personalized.