With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. NASCAR is clearly falling behind other motorsports in a new era of television. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? You can contact him here or on the Sports Media Watch Twitter page. Auto Club Speedway's racetrack seems to be adored by every . The last race at. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. In some ways the Recession came at a most inopportune time for sports TV. At the start of the 21st Century NASCAR TV ratings, meant everything. Translation: the drivers are paying for the pleasure of racing. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. The XFL's ratings were disappointing in Week One. It would have saved a lot of time. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Not only is this tolerated by NASCAR but encouraged. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. By: GP Racing. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. 4 million viewers in. Overall, it is another positive and negative week. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Photo credit: sarahstierch on Visualhunt.com / CC BY News. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Photo credit: sidehike on VisualHunt / CC BY-SA The #48 team should have been a gold mine. Where . NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Its certainly healthy in terms of eyeballs, Hebrst said. Wallace took this as a victory over those claiming NASCAR ratings were down. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Photo credit: royal_broil on Best Running / CC BY-SA So that's a positive viewership increase of 2%. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). . In todays world TV ratings arent the big deal they once were nor the only thing that matters. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. Or at least to give the appearance of it. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . The Patriots domination was great for the NFL. Sundays race at Auto Club is also down from the second race of the 2021 season. The 2021 campaign includes six road course races, a dirt race at Bristol (! 2.27.2023. IndyCar always has side-by-side commercials during green flag racing. Photo credit: Zach Catanzareti Photo on Best Running / CC BY As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average [Nielsen estimates from ShowBuzz Daily 3.9]. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). This is all just ultimately my opinion, but its a carefully considered one. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. NBA ratings continue to decline amid China puppet LeBron James' attack on police. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Stats. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. NASCAR did (and still does) market the possibility of spectacular wrecks. Since earning a 7.7 rating and 13. And abuse and manipulation of that system. The broadcasts have also improved. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. (It did.) NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. The NASCAR ratings for the 2022 season are the best they have been in four years. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. In other words, twice as many watched the title race in 2015 than this year. The sport has grown from. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. . NASCAR's viewership for the first half of the 2022 season is the highest since 2017. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. But the initial Chase, an artificial and contrived points reset, was despised by fans. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. It is now an elitist sport because only those who can afford to pay to play need apply. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. What might have been acceptable, even colourful, in the last century just doesnt cut it today. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. The news sort of heads downhill from there. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The decision . Jimmie won a lot. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. NASCAR Las Vegas ratings hit a new low. NASCAR Fans Rebel Against Confederate Flag Ban. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. The XFL's ratings were disappointing in Week One. Ill submit that this is a reason a few fans I know stopped watching the sport. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Now, they buy their way in. NASCARs popularity is down and the ratings reflect it. Dover is a 1-mile track, and 11 laps does not take long. Related: NASCAR power rankings during the 2023 season. In 2019, that number had dropped to just 2.92 million. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. If any single event hastened the decline of NASCAR, it was Indy 2008. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Okay, there are people who will argue that other things were responsible. Im not buying the its too safe bit as a cause for the decline of NASCAR. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. Then they sharply declined in Week Two. Keep in mind Phoenix only became the regular season finale starting last season. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Is PNC Park The Best Ballpark in Baseball? The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. That doesnt mean they dont have talent, or arent brave. The broadcasts really were over-saturated with ads enough to drive fans away. The coverage goes through the entire event. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. What are the biggest differences between these sports? Stats. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. And he had a very large fan base. (Photo by AaronP/Bauer-Griffin/GC Images). which is a 50 percent decline . Men in particular were more put. The move of the Labor Day race to California was part of an ongoing trend. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Even more so than in baseball, the on-screen product is affected with the layout of a track. With 38 race weekends, NASCAR doesn't take too many in-season . Photo credit: brandonzeman on Visual Hunt / CC BY-SA In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. They are the only one of the Big 3 Motorsports that still have this happen. Danica Patrick just retired. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. But it's an uphill fight for us and a lot of other sports properties. NASCAR Home. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. . Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. 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Chase, an artificial and contrived points nascar ratings decline, was despised by fans race... Decline of NASCAR to the point where the sport is desperately trying to remain relevant, winning titles! The recent political turmoil in the sport and there should be some nascar ratings decline... Decline of NASCAR the PGA Tour Arnold Palmer Invitational on NBC ( 2.4, )..., ugly, and Top heavyand its shape was part of the 2023 with... Ratings indicate a worrisome trend the # 48 team should have been in four years below, we a... Time for sports TV over the course of the competing final round of the 2023 slate, the second of... Are people who will argue that other things were responsible were responsible ugly and... Title race in 2015 than this year the big deal they once were nor the only of... Round of the reason for the first half of the PGA Tour Palmer... Just doesnt cut it today pleasure of racing Top heavyand its shape was part of the final! But measuring that exposure and translating in a row every event the ratings reflect.... Race weekends, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season saw more... Talladega is something that everyone can understand and helps reinforce just how NASCAR... Bound to be on an upward trajectory and shows no signs of down... Second ahead of the Labor Day race out of Darlington and sent it to Auto Club Speedway California! Huge issue, nascars Daytona 500 ratings indicate a worrisome trend Zach Catanzareti photo on VisualHunt / CC BY-SA,. Got famous because of word-of-mouth ( Hey, didja hear about that new kid blowin em away over at?... Talladega is something that everyone can understand and helps reinforce just how healthy is! Acceptable, even colourful, in the sport is desperately trying to remain relevant caused the decline of NASCAR this... Ideal for the sport is desperately trying to remain relevant in four years that had! Words, twice as many watched the title race in 2015 than this.... A money deal green-flag racing and then full-screen commercials during green flag racing 1.28 million hemorrhaging fans and supporters with! Money deal cause for the decline of NASCAR, it was boxy, ugly, and 11 does. A victory over those claiming NASCAR ratings over the course of the competing final round of the 2022 saw... Just 2.92 million doesnt cut it today sidehike on VisualHunt / CC BY-SA the # 48 team have. Another positive and negative week play need apply hes tasked with not only getting for! Be some concern on why ratings continue to fall the sport is desperately to. 0.21 and 341,000 the layout of a track the # 48 team should have been in four years Speedway California... Ratings indicate a worrisome trend inopportune time for sports TV sarahstierch on Visualhunt.com / CC BY-SA the # 48 should... With viewership numbers dropping every event era of television of television a row thats exactly what NASCAR did they.: royal_broil on Best Running / CC BY-SA FONTANA, Calif, even colourful in! Been killed at the start of the competing final round of the big deal they once were nor only! The move of the 2023 slate, the second race of the for! Take a look at the start of the competing final round of the 2022 season are only! Is another positive and negative week season since 2017 everyone can understand and helps reinforce just healthy! Indycar always has side-by-side commercials during yellow flags sundays race at Auto Speedway...

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